This webinar will explore how mobile phone-based services can facilitate agriculture and nutrition behaviour change. The lead researchers from the ‘External evaluation of mobile phone technology based nutrition and agriculture advisory services in Africa (mNutrition)’ project will present findings and lessons learned from the recently completed mAgri evaluation in Ghana.
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Read the PowerPoint from this webinar.
Designing and implementing mobile phone-based information services to change behaviours
- How to optimise the reach and up-take of mobile-phone information services?
- How to increase the effectiveness of mobile phone-based services in changing behaviours?
- How to design engaging content?
Building a commercially viable business model for mobile phone-based information services
- What are key features of viable business models?
- What are viable routes to market for services?
Speakers
- Dr Inka Barnett, Institute of Development Studies
- Dr Melissa Hidrobo, International Food Policy Research Institute (IFPRI)
- Dr Dan Gilligan, International Food Policy Research Institute (IFPRI)
- Dr Simon Batchelor, GAMOS
- Dr Nigel Scott, GAMOS
About
The mNutrition initiative was a mobile phone-based advisory service to scale up the delivery of nutrition and agriculture information in 12 countries throughout sub-Saharan Africa and South Asia. mNutrition services were supported by the UK’s Department for International Development (DFID) between 2013 and 2019, organized by GSMA and implemented by in-country mobile network operators and other service providers.
Researchers from IDS, IFPRI and GAMOS conducted an independent impact evaluation of mNutrition services in Ghana – where mNutrition was implemented through an mAgri platform called Vodafone Farmers Club (VFC)- and in Tanzania – where mNutrition was implemented through an mHealth platform called Wazazi Nipendeni. The overall aim of the evaluation was to assess how effective and commercially viable the mNutrition services were in reaching poor households, increasing knowledge and improving nutrition-and farming-related behaviours.
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