Background
The #BringBackOurGirls (#BBOG) campaign which began in 2014 following the abduction of 300 girls by Boko Haram, became a global social media and substantial political phenomenon. Despite the deep schisms in Nigerian society, the campaign cut across generations, gender, ethnicity and religions. Despite its reliance on social media, the campaign organised monthly protest meetings across multiple sites in different cities such as Lagos and Abuja and on other occasions such as days that constituted milestones in the abduction of the girls, and carried out public protests and demonstrations in Abuja and Lagos.
About the research
This study examined what it is about this critical juncture that allowed this social media-led campaign to flourish while other similar efforts did not generate the same impact.
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